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1. Blue Chip Tip: A Marketing Lesson From "The Godfather" |
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Maybe it was the commercials for the recent release of the video game based on the movie based on one of my all-time favorite novels that got me to thinking about how great marketers are just like Don Corleone, the infamous Godfather. We all need to “make ‘em an offer they can’t refuse.” Now, I’m not suggesting that we all need to start sending dead fish wrapped in newspaper to anyone who doesn’t buy from us, or start putting hits out on our competitors – we’ll leave those particular tactics to the Corleone family. What I am suggesting is that, like Don Corleone, we tell our prospects all the reasons why it would be beneficial to them to do business with us. Highlight those benefits, and make it so obvious to them that they can’t live (happily) without your product or service that they are dying to buy from you! You see – people don’t really care about you – or your company – or even your product or service all that much. What they care about is how you and your product or service will benefit THEM. You’ve heard of WYSIWYG (What You See is What You Get)? Well, here’s a new one that your customer repeats every time he reads anyone’s marketing copy: WIIFM (What’s In It For Me)? So you tell him! Don’t talk about boring features (the drill is black and weighs 2 lbs. 3 oz.) – tell him about the benefits your drill has to offer – (our drill is so light weight, you won’t feel like your arm is going to fall off – even after 30 minutes of continuous use!) Your customers don’t want your drill – they want the hole. Show him how your drill will solve all of his problems, save him time, make his life easier, save him money and make him look like a virtual genius to his friends and family for having chosen such a perfect drill. By highlighting the specific benefits of your product or service, you will appeal to your prospects on an emotional level – and you’ll have “made ‘em an offer they can’t refuse!” About Melberg Marketing Ask us how we can help you "make 'em an offer they can't refuse" today! Want to see more articles like this one? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment. Want to use this article in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" bi-weekly eZine. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com. Caroline Melberg • Melberg Marketing • caroline@melberg.com
• 952-473-1007 • www.melberg.com
2. Blue Chip Quip: "You win some, you lose some, and some get rained out, but you gotta suit up for them all." - J. Askenberg 3. Questions and Feedback Have a Blue Chip Marketing question, problem or idea to share?
Send it to us at: bluechiptips@melberg.com
We'd LOVE to hear from you!
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Look for your next issue on October 11th. Until then, Happy Marketing! Caroline Melberg © 2006 Caroline Melberg 952-473-1007 |
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Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines. Her bi-weekly column, Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular eZine, Blue
Chip Tips : The Secrets of Blue Chip Marketing... Revealed! Manage Your Subscription Please pass this issue to your friends and associates! Just keep the entire issue intact and unaltered. (Use the "Forward eMail" button at the bottom of the page to send this eZine with formatting intact. You are receiving Blue Chip Tips because you subscribed to it on our website. If you've had enough Blue Chip Tips and want to cancel, just send me an e-mail at: bluechiptips@melberg.com with the word "Cancel" in the subject line. If you've received this from a friend and want to start receiving your OWN copy of Blue Chip Tips, just send me an e-mail at: bluechiptips@melberg.com with the words "Subscribe" in the subject line, and we'll sign-you up AND send you a copy of our free report, "Thinking Differently: How This Little-Known Marketing Concept Can Improve Your Speed to Market, Save You Money and Enhance Your Marketing Programs!" |
