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Blue Chip Tip: The 13 Most Powerful Words in Marketing |
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Everyone knows that words have power (well, maybe not everyone - but everyone who reads Blue Chip Tips does!) Consider the word, "nice." Nice doesn't pack any power. It just sits there, doesn’t it? "We had a nice dinner." That doesn't tell you much. How about, "We had a delicious dinner." While "nice" tells you nothing, "delicious" describes the meal. How about this sentence: "I went for a walk on the beach. It was nice, sunny and quiet." Compare that to, "I went for a leisurely stroll on the beach. It was rejuvenating and the sun was shining brilliantly across the water." See what I mean about words having power? The same holds true for words you use in any marketing campaign you launch. A famous study done by Yale University once pegged the “12 Most Powerful Words in English-language Advertising” as:
I would add the word, “Fr*ee” as well – when used cautiously. (Too many Internet scams have abused the word, to the point where I need to type it like I did just to ensure your spam filter doesn’t reject my message). Used in context, however, “fr*ee” can be powerful. And while these words definitely have power – they are no magic bullet. Trying to use powerful words to make up for weak copy is like trying to use a band-aid to fix a broken leg. Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign. About Melberg Marketing Ask us how we can put more power in your marketing campaigns...today! Want to see more articles like this one? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment. Want to use this article in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" bi-weekly eZine. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com. Caroline Melberg • Melberg Marketing • caroline@melberg.com • 952-473-1007 • www.melberg.com 2. Blue Chip Quip: "An idealist believes the short run doesn't count. A cynic believes the long run doesn't matter. A realist believes that what is done or left undone in the short run determines the long run." 3. Questions and Feedback Have a Blue Chip Marketing question, problem or idea to share? Send it to us at: bluechiptips@melberg.com
We'd LOVE to hear from you!
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Look for your next issue on August 30th, where I'll tell you how to avoid the 5 words you should never use in your marketing. Until then, Happy Marketing! Caroline Melberg © 2006 Caroline Melberg
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Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines. Her bi-weekly column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The
Secrets of Blue Chip Marketing... Revealed! Manage Your Subscription Please pass this issue to your friends and associates! Just keep the entire issue intact and unaltered. (Use the "Forward eMail" button at the bottom of the page to send this eZine with formatting intact. You are receiving Blue Chip Tips because you subscribed to it on our website. If you've had enough Blue Chip Tips and want to cancel, just send me an e-mail at: bluechiptips@melberg.com with the word "Cancel" in the subject line. If you've received this from a friend and want to start receiving your OWN copy of Blue Chip Tips, just send me an e-mail at: bluechiptips@melberg.com with the words "Subscribe" in the subject line, and we'll sign-you up AND send you a copy of our free report, "Thinking Differently: How This Little-Known Marketing Concept Can Improve Your Speed to Market, Save You Money and Enhance Your Marketing Programs!" |
