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Dear Caroline, |
Read
on this week to find out how to make social networking
benefit you. As well you can find out why direct
mail can benefit you more than email marketing.
These are just two of the topics we covered for you
this week.
As Always, Happy Marketing!
Caroline
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Direct mail for small business
is often overlooked as being too expensive and not
very useful. However, direct mail
is still something that catches people´s attention
as they look through it physically. Email marketing
has a lot of competition and spam filters will often
stop your emails if they are too salesy. Continue
reading. |
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ISSN:
1933-737X
February 14, 2008
Volume 3, Issue 6
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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| Small
business internet marketing is probably one of the
best ideas ever. You can easily stay within a very
small budget, but still get massive exposure, via
internet marketing. Small business internet marketing
is definitely something you should try, even if only
the free methods. Want
to know more? Continue reading. |
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Social media can help you draw more attention to
your blog or website. It is also
helpful to learn a bit about the average social
media site user. Choosing the right social media
site is very useful, but how you use it is also
vital. Make sure you bookmark, digg or stumble other
sites. When used correctly, social media can be
one of the best free methods to promote your business
online. Don´t spread yourself too thinly over all
the different social media sites.
Check
out these handy tips.
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Branding is getting a lot of hype these days. Good
branding will make your clients think of you first
when they need your product or service. However,
a lot of small businesses make some very common
mistakes in branding their company. Choose one icon
to represent your business and use it consistently
on anything that has your business name.
Branding is something that even very small
businesses need to start thinking about. Read
more on branding.
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You just need to turn out professional,
useful press releases that the press will actually
want to use. Tell
a story. Writing your press release
as if it were an actual article already is an excellent
way to go. Make sure you can put a newsy spin on
your press release or no one will be interested.
Start
with the news. Your press release
needs to be well written in order to find a place
in the media.
Read
on for more tips on press releases.
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Copywriting is a very important
part of small business promotion. Short
is better. Short words are better
than long ones, too. Avoid
jokes and riddles.Benefits
up front.Never
stop learning. Copywriting is a
valuable skill to have, if you have the time to
learn it. If not, you are definitely better off
getting a professional writer to do your copywriting,
to ensure the best results.
Read
on to see more copywriting tips
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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