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Dear Caroline, |
Press
releases, business cards and tradeshows are all part
of traditional marketing. Use these techniques
in conjunction with todays online marketing techniques,
like article marketing and you have a winning combination.
This weeks tips will tell you how.
As Always, Happy Marketing!
Caroline
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It seems like everyone is singing the praises of
internet marketing these days, but that doesnŽt mean
that you should leave off traditional marketing practices.
Real world advertising is still very much alive, even
with all the hubbub about pay per click, SEO and the
like. While these are still great methods for promoting
your business, you donŽt want to rule out traditional
marketing. Continue
reading. |
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ISSN:
1933-737X
January 24, 2008
Volume 3, Issue 3
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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| Copywriting
is a great method of branding your business, but social
proof is even more valuable. What is social proof?
Testimonials and reviews done by clients. Would you
be willing to write a testimonial?" Some people will
say no, but if your product is any good, most will
agree. Want
to know more? Continue reading. |
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Trade shows are still very much a part of traditional
marketing and serve as venue for networking for
small business. There are a few networking techniques
for small business that can really help you take
full advantage of trade shows. Check
out these handy tips for tradeshow networking.
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Yesterday, we talked about trade shows and collecting
business cards. Does your business card stand out
from the crowd and catch attention? Color,Text,Images,
and Notes
are all areas that you can adjust.
By adding a little something to your business cards,
you can create a lasting impression. Read
more on how to change your business card.
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Most small businesses know that press releases
can be a very good way to garner extra attention
when you are launching a business, but you can use
press releases after you have your business up and
running, too. Press releases allow you to get your
story and your news out in front of people and youŽll
find that it brings in more business. Read
more about how to use press releases.
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Article marketing is most commonly used to promote
an online business or website, but you can also
use this handy technique to market your offline
business. Article marketing is a fairly simple concept.
The next step is vital to article marketing, the
resource box. Finally, submit your articles to a
few big article directories. Save yourself the hassle
of signing up for hundreds of article marketing
directories and focus on a handful of bigger sites.
Read
more about how article marketing can help your offline
business.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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