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Dear Caroline, |
This
week we bring you tips and advise on using online connections
offline, how to make direct mail afordable and much
more. The one thing that has not changed from
last week is every post for this week will help your
marketing efforts and budget!
As Always, Happy Marketing!
Caroline
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Branding is a vital part of business.
You will always have bigger and better ideas for your
business, but for the purpose of branding, change
is bad. You don´t want to be constantly changing your
logo or color theme . . .this will just confuse people
and takes away from any branding you´ve tried to do.
Branding takes a lot of work and is often more
successful if you plan out your marketing ahead of
time.
Continue
reading. |
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ISSN:
1933-737X
January 17, 2008
Volume 3, Issue 2
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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| Marketing
tips abound, but all too often they are aimed at larger
corporations that can afford huge marketing campaigns
and major ads. There´s no reason why a small business
can´t get great results, though, even with a limited
budget Want
to know more? Continue reading. |
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Direct mail was the method of reaching the masses
long before email became popular and to this day,
it is a useful technique. However, direct mail for
small business can be very expensive and often out
of budget for any business that can´t afford upwards
of $10,000 for a direct mail campaign. There are
a few things you can do to keep costs down, though.
Check
out these ideas for managing the cost of direct
mail.
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The headline on your small business press release
is often what determines if it will be read and
considered for publication or not. You want a headline
that catches people´s attention, but doesn´t sound
improbable or spammy. Read
more on choosing press release headlines.
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Let´s say you have a small business website for
your offline business. Article marketing has two
main benefits, backlinks and publicity. The publicity
comes from a short bio at the end of each article
that you submit to an article directory. Most article
directories, like EzineArticles, have high PageRank
and get their content ranked quickly in Google.
That is good article marketing. Article
marketing can be an effective method of business
publicity for free.
Read
more about article marketing.
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While your main business may be in the real world,
a little online networking never hurt anyone. In fact,
it could be just the boost your business needs! Networking
for small businesses gets much easier online and if
you do it right, you´ll end up with connections in
the real world, too. Read
more on how to make online connections work offline.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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