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Dear Caroline, |
| Traditional
marketing and online marketing, using one or the other
is not your only choice. This week I covered ways
for you to integrate both online and offline marketing,
happily together. I also covered how to use typically
online tools offline. Online, offline, traditional
or not mixing your marketing techniques can only bring
you big benefits.
As Always, Happy Marketing!
Caroline
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Small business PPC advertising just got better. Now,
local small businesses can advertise on TV using Google
AdWords as the managing tool. Successful
online advertising relies on more than one method
of advertising.
For
more on ppc continue reading.
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ISSN:
1933-737X
May 8, 2008
Volume 3, Issue 18
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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| When
we speak of article marketing we typically mean online.
Internet businesses have used article marketing as
a way to build links to their web properties and to
drive traffic to landing pages and it's a very effective
method of marketing. Your business can benefit from
article marketing online and offline and use both
strategies to compliment each other. If you run an
online business then you can still use offline marketing
tactics to get people to visit your website. Article
marketing is effective online as well as offline.
Read
on to find out more about article marketing. |
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Online publicity is more than simply writing up
a press release and sending it out to distribution
websites. For starters, you can include in your
press release for distribution some graphics, audio
files, and video. I highly recommend multimedia
press releases online. If you own a blog, and you
should, upload your video to YouTube and embed it
on your blog. Continue
Reading.
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This tool is a great tool to help you do better
competitive research and help you find your niche.
The tool I want to introduce you to is Myriad
Search. This is what we call a meta search engine.
Other popular meta search engines include Dogpile
and AOL Search. By doing that,
you'll find out which websites already rank in each
of the top four search engines for that key search
term. Include Myriad Search into your online competitive
analysis and your online marketing will improve.
Continue
reading for more on competitive research.
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Traditional marketing methods
will still need to be employed to reach that generation.
Marketers have always segmented their target markets.
That means you can still reach them through online
marketing if your marketing message is effective
and carefully packaged to appeal to that group.
Integrated marketing is the next wave of online
business marketing. While online marketing works
for some groups, it doesn't work everywhere and
for everyone. Even younger generations still read
magazines and do off line shopping; you'll still
need to reach them through traditional methods
of marketing. Continue
reading for more on traditional marketing methods
that still work.
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Online,
especially, copywriting is more about conveying
information and developing relationships more than
simply selling. You have to build their trust before
you can ask for their business and to build trust
you have to have copy that lets them know who you
are, what your values are, and how you conduct business.
Website copywriting can come in different forms
and tones. People like that. People know you're
human. Continue
Reading.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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