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Dear Caroline, |
The
word for this week is personalize. Make your marketing
personal for your target, but also yourself. Making
marketing fun and interesting will keep you interested.
Your interest will be apparent to your prospect and
draw them in! Start the fun and interest with
these tips, I hope you put one into action this
week.
As Always, Happy Marketing!
Caroline
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How
often do you toss junk mail into the garbage because
it is just a bunch of fliers addressed to "Occupant"?
Personalized direct mail will really help you communicate
with your potential clients. For
more on direct mail continue reading.
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ISSN:
1933-737X
April 24, 2008
Volume 3, Issue 16
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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| While
many business owners relish the adventure of graphic
design and finding their perfect logo, not everyone
is that thrilled. Energy, relaxation, security, etc.
are all great feelings for a logo.
If not, which colors go best with the answer
to the first question.
Your logo is the most important graphic design
work youŽll ever have done. Even if youŽve been putting
it off. Read
on to find out more about using your logo correctly. |
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If
you get the strategy figured out and get your timing
down, the rest of your marketing should be pretty
easy! Not to mention,youŽll find that these traditional
marketing techniques are very effective and if you
focus on them first, you will usually be far more
successful.
Traditional marketing advice from some of
the greats. Continue
Reading.
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The
main thing is to make your press release worth reading.
You need to make sure that your press release is
newsworthy.
Why should the editor care? Your press release
needs to tell the editor precisely why his readers
would want to look at this. There
are so many lousy press releases out there that
most editors are pretty sick of seeing them. ThatŽs
why you need to make yours really stand out and
make them excited to see a press release again.
It just takes a bit of work.
Continue
reading for more on press releases.
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ThereŽs
really no reason why branding canŽt be an exercise
in fun. Have fun with your branding. There is
really nothing better for drawing attention than
a great time! Continue
reading for more on branding.
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There
are a lot of definitions for small business. YouŽll
come up with new methods all the time and as you
grow, donŽt forget to look into bigger and better
marketing methods. Continue
Reading.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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