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Dear Caroline, |
Did
you know that where you place your logo on a website
or letter can determine if your readers see it or pay
attention to it? Do you know how much you can
place in an envelope? These are just two of the
points I covered this week. I hope that in reading
you will find more than one tip to put to use this week.
As Always, Happy Marketing!
Caroline
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Website visitors tend to look first at the upper
left corner of a website or blog, so that´s a great
place to put your logo, or, for extra impact, a special
offer. Having a great bit of copywriting there will
catch their eye and keep them interested. For
more on placement tips continue reading.
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ISSN:
1933-737X
April 10, 2008
Volume 3, Issue 14
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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| With
direct mail, you have a weight limit on your envelopes,
but should you stuff them until they hit that limit?
The problem with overfilling your direct mail envelopes
is that you can confuse the customer. Read
on to find out more about directmail. |
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Marketing tips can really be useful, whether you
are just getting your business off the ground or
have been publicizing it for some time. How do you
come up with an attention getting marketing idea?
Continue
Reading.
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A one time ad that costs your
entire marketing budget very rarely is worth it.
You can probably come up with a whole lot more ideas
for repeat exposure with a single marketing investment.
Continue
Reading.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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