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Dear Caroline,
If you're looking for information on how to use traditional marketing techniques in today's business, you're in luck this week.  I covered topics on getting word of mouth started and article marketing offline, and even how to improve presentations.  In addition this week you will find information on BizBlogging and Adventures in Brainstorming, just keep reading.
 
As Always, Happy Marketing!
 
Caroline

PS
Don't forget that my Minnesota Biz Bloggers Meetup is coming up and RSVPs are now open, you can get more information on the Meetup page.
 

Adventures in Brainstorming for Women

My friend, Beth Woodward, is hosting a great  event for women in business. For online or offline businesses, Adventures in Brainstorming is a great opportunity to connect with other women in business, as well as a chance to pick up some great new ideas for your business too.  Read on to find out how you can attend as well.
 

ISSN: 1933-737X
March 13, 2008
Volume 3, Issue 10



Published every Thursday. To manage your subscription, scroll to the bottom of the e-mail.
 
 
 
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Published by Caroline Melberg
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Offline Article Marketing to Gain Publicity

There are plenty of print publications that need extra content, as well. For example, your local newspaper might be in need of something interesting, especially if you live in a small town. Are there any local newsletters that you could use for article marketing? When using offline article marketing, you really have to offer high quality content.  Read on to find out more on article marketing.

  

Biz Blogging Basics is Ready to Go

Blogging is a valuable method of drawing attention to your business and can offer clients the information they need to make the decision to buy your product or hire you. Blogging is a great, inexpensive form of marketing your small business.  Go ahead, learn more about Biz Blogging Basics!  Continue Reading.

  

Copywriting: Use a Story to Evoke Emotions and Sales

Who doesn´t enjoy a good story? Using stories in copywriting can be a wonderful method of gaining people´s attention. Here´s where you recount the facts that make your story interesting. Your potential clients have short attention spans, particularly for ads, so keep it short and sweet, but still interesting.  Stories are nice, but copywriting is designed to sell, so remember that you aren´t telling the story just for fun.  Continue reading for more on copywriting.

  

Traditional Marketing Techniques: Encourage Word of Mouth 

Encouraging word of mouth publicity is actually quite possible and is even quite prevalent online, but you can use similar techniques offline. Encourage your clients to talk you up if they are happy with your products and service.  Continue reading for more on how to get word of mouth going.

  

Marketing Tips to Improve Your Presentations

Running a business often means giving presentations of your products. Even if you don´t think you´ll need notes, it is a great idea to have them anyway. Most people won´t even notice if you are nervous unless you tell them. Work hard on improving your presentations and stay up to date on the latest technology so you can always impress. Continue Reading.

 
About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
Ask us how we can help you market YOUR business on the Internet... Today!

Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.

Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.

Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com

  

About the Publisher

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.

Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!

She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to
www.melberg.com or contact Caroline at 952-473-1007.


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