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Dear Caroline, |
You
will no doubt notice our new look, well its a new year
and we got a new look to celebrate. Our commitment
to bring you an educational newletter weekly has not
changed, just our look has changed.
As Always, Happy Marketing!
Caroline
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Gene
Marks is a best selling author. He's also a writer
for BusinessWeek.
He should therefore be trusted, right? Well, not necessarily.
Not to be rude, but small business owners should not
take marketing advice from a CPA. That just seems
silly to me. And it seems equally silly that Gene
Marks, a best selling
author of books on business accounting and a promoter
of CRM solutions, would write an article I found on
BusinessWeek
this week. The article is full of bad advice, inaccurate
statements, lousy leaps of logic, and just plain silly
and nutty examples of people who made bad decisions.
I tried to see where he was coming from and it finally
dawned on me. Continue
reading. |
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ISSN:
1933-737X
January 10, 2008
Volume 3, Issue 1
Published every Thursday. To manage your subscription,scroll
to the bottom of the e-mail.
Sign me up !
to this e-Zine |
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Note: Please "whitelist" our e-mail
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Or add us to your address book so our
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| Progress.
I'm talking about the newfangled buzzwords in marketing.
You've heard them: Blogging, Web 2.0, Pay Per Click,
Mobile Marketing, etc. But will 21st century marketing
really do anything more for business than 20th century
marketing did? Want
to know more? Continue reading. |
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One of the many advantages of having a small business
is that you´re able to offer more personalized service.
Networking is a very important part of small business
and it can really be done anywhere. Your business
will grow because of it. Check
out these handy tips for small business networking.
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It was the Cluetrain Manifesto that first
got the ball rolling on markets as conversations
with this one pronouncement: Markets Are Conversations.
Now, markets are conversations between more than
just consumers and producers. Because as a small
business owner who is moving online to conduct business,
you'll be involved in a conversation. Keep in mind
that your blog will cost you time. Read
more on the value of your conversations.
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Aaron
Wall is predicting a decline in content quality.
It will likely also increase the value of real quality
content. If you rely on ghostwriters to produce
your content then the price you pay may rise. Will
outbound linking die? If you really want quality
content you'll have to hire quality writers. Read
more about content development.
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Need some help with your integrated marketing campaign?
You could end up paying through the nose if you aren´t
careful! Many marketing firms will charge you for
everything from the lightbulbs they had to install
while working on your campaign, to the coffee girl
who sits around doing very little most of the day.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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