BLUE CHIP TIPS Issue 2
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Blue Chip Tips: Blue Chip Marketing Secrets...Revealed!
Caroline Melberg
caroline@melberg.com
www.melberg.com
Published every-other Wednesday.
To manage your subscription, see the end of this message.
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THIS ISSUE:
1. Blue Chip Tip: TAKE ACTION: SAVE THE WEB!
2. Blue Chip Quip
3. Questions and Feedback
1. TAKE ACTION: SAVE THE WEB!
I was fortunate last week to attend the Municipal Wireless
(MuniWireless) Conference in San Francisco, and I learned
a TON about all the new developments in high speed wireless
internet access and the possibilities local communities
have to launch their own networks.
What really hit home for me during this conference was
the URGENT importance of a concept called NETWORK NEUTRALITY.
Important to all of us who rely upon the internet as a tool
for marketing our services, as well as purchasing products
and services and accessing information.
So what's Network Neutrality and why should you care? Here's
the condensed version of the explanation: since the web
became part of all of our lives years ago, it's operated
as a free and open system where I can put up my website
(www.melberg.com) and you can access it just as easily as
you can access any "big company" site. My website
pops up just as quickly as Amazon.com because the web is
a level playing field.
Now companies with very deep pockets are looking to Congress
to pass legislation that would change the way the web works.
They are pushing for a scheme that would allow them to charge
a premium fee (think of the protection rackets that the
mafia ran back in the day) to ensure fast access to web
sites.
That means that big companies with big budgets could pay
a premium fee to make it faster for you to access their
site - completely un-leveling the playing field for small
business owners everywhere!
The internet has revolutionized our lives because of it's
even-handed approach to bandwidth access. But this fair
and balanced approach is under threat, unless we can convince
Congress to include Network Neutrality in pending telecom
legislation.
Network Neutrality means that Internet Service Providers
MUST treat each packet of info equally - whether it comes
from my little website or the Wall Street Journal. The popularity
of a site would remain a function of its quality, not the
financial clout of its creator.
Some Net Neutrality legislation has already been voted
down in Congress, but it's not too late! It's time to let
our feelings be known about this critical competitive issue.
Call your congressperson, e-mail your senator, write a letter
to your local paper and share your desire to KEEP THE NET
NEUTRAL.
You can check out http://www.savetheinternet.com
for more info and the latest developments in Congress.
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Melberg Marketing specializes in powerful copywriting, compelling
graphic design and professional marketing consulting that
gets you noticed. If you'd like to start marketing DIFFERENTLY,
give us a call!
Ask us about our new 360° Business Intelligence System
and Surround Your Business With a Definite Competitive Advantage!
Caroline Melberg ; Melberg Marketing ; 952-473-1007 ; http://www.melberg.com
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2. BLUE CHIP QUIP:
"To do great and important things, two things are
necessary: a plan and not quite enough time."
-- Author Unknown
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3. QUESTIONS AND FEEDBACK
Have a Blue Chip Marketing question, problem or idea to
share? Send it to us at: bluechiptips@melberg.com.
We'd LOVE to hear from you!
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That's it for this edition of Blue Chip Tips. Look for
your next issue on July 12th where I'll
tell you what Beer, Pop Tarts and Hurricanes have to do
with YOUR business or organization. Seriously!
Until then, Happy Marketing!
Caroline Melberg
Blue Chip Tips
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© 2006 Caroline Melberg
Melberg Marketing, Inc.
1290 Lyman Avenue
Wayzata, MN 55391
952-473-1007
caroline@melberg.com
www.melberg.com
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