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Dear Caroline,

 

Before I escaped from my last corporate job back in 2005 to start my own company, something very telling happened that I still think of often to this day.  The company I was working for was being acquired, and the acquiring company offered me a great job with the "new company" -- but the new job required I move half way across the country.  The Director of Marketing at the time told me that she just couldn't handle having people located all over the country because it was just too difficult to figure out the time zone changes when she wanted to schedule a conference call.  Once I heard that, I was convinced that I had made the right choice in deciding to leave. (True story - I kid you not!)
 
The reason I think so often about this is that today - while running our companies - I not only deal with people across the United States -- I deal with marketing professionals all over the globe. Our team comprises people in Indonesia, India and Hungary and many other parts of the world... and while all of them do speak English fluently, they weren't born speaking English and so many times I'm reminded that our "American Slang" is not universally understood.  "Keep an eye out for that e-mail" has a whole new meaning to someone half a world away who doesn't get our jargon.
 
Read today's article for some great tips on communicating effectively with people who weren't born speaking English to ensure that you can take advantage of all these types of working relationships have to offer.  Working with team members across the world is one of the most rewarding parts of my job, as it adds a whole new level of perspective to the work we do, and enhances the quality of our work ten-fold. Plus it's a genuine joy to get to know people from other cultures, to learn how they live and think and most importantly - that even though we may live a half a world away, we're all very much the same in very many ways.  

As Always, Happy Marketing!

Caroline

 

IN THIS ISSUE:

1. 7 Rules For A Successful Communication Approach With Non-Native English Speakers
2. Blue Chip Quip
3. Questions and Feedback

 

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ISSN: 1933-737X
August 2, 2007
Volume 2, Issue 16

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Published by Caroline Melberg
Melberg Marketing © 2007
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1. 7 Rules For A Successful Communication Approach

With Non-Native English Speakers

 

7 Rules For A Successful Communication Approach With Non-Native English Speakers

Written by Terry Kaufman, English Communications Consultant

Communication is effective when a message is clear. As a communicator, you are responsible for the language you use. It is your job to be sure that people understand you. The obstacle is that native English speakers often assume that everyone speaks and understands English.

This assumption can be dangerous and unproductive when you communicate with non-native speakers. Poor communication with non-native speakers may create feelings of alienation, hostility, and resistance due to the ineffective use of English. Those feelings could create an unfavorable working environment.


Here are 7 rules for a successful communication approach when you interact with non-native English speakers:

  1. Never assume that non-native English speakers understand and speak English. Do not presume that they are capable of using English as fluently as native English speakers. Address differences in language and communication difficulties to create a communication-friendly environment.
  2. Show non-native speakers that you are making an effort to speak their language. You do not have to be fluent in the language they speak. Try to learn important words and expressions to make a positive impression. If non-native speakers see that you are trying to speak their language, they will make an effort to speak your language.
  3. Prepare differently. You cannot interact with a non-native speaker the same way you communicate with a native English speaker. Be aware of specific difficulties and prepare ahead of time. Before a conference call, meeting, or presentation, send a prepared written document to the non-native participants. Detail important items and action plans in clear and precise English.
  4. Be creative. During a conference call, meeting, or presentation, it is important to improvise. Creativity is a key element in successful communication with non-native English speakers. Be attentive to their body language and non-verbal communication. Look for signs that they do not understand. If you sense that your message is not clear, be creative and use different words or sentence constructions. Do not hesitate to clarify by asking, "Is that clear?" and "What questions do you have?"
  5. Use a thesaurus. A thesaurus is the most useful tool a native English speaker can use with a non-native speaker. One vital element of effective communication is the ability to systematically use different words if one word is not clear. If there is a word that a non-native speaker has difficulty with, replace it with a synonym.
  6. Keep a journal. Communicating with non-native English speakers is a learning process. It takes time to see which methods and techniques work effectively. If you write down your interactions, you can see the techniques that work and the problems to avoid.
  7. Smile! A smile is universal and communicates more than words. When you are sincere, a smile represents patience, warmth, kindness, and empathy. Those are important qualities you must have when you communicate with non-native English speakers.

The Y.E.S. goal is to promote awareness and empathy when native English speakers communicate with non-native speakers. It provides a complete approach to effectively communicate with non-native speakers and consistency through solutions depending on the native speaker's needs.

Terry Kaufman Terry Kaufman: Seminar Leader and Program Director
Originally from Los Angeles, California, with a background in Human Development, I have been an English Communications Consultant and teacher for 12 years.
Communication, culture, philosophy, and psychology have always been of great interest to me.
Y.E.S. was born from my understanding of communication difficulties and cultural differences between native and non-native English speakers.

http://www.your-english-solutions.com/  |  http://www.sustainable-english.com/

About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off.  If you'd like to start marketing DIFFERENTLY, give us a call!

Ask us how we can help you market YOUR business on the Internet... Today!

 


Want to see more articles like this one? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.

Want to use this article in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.

Caroline Melberg • Melberg Marketing • caroline@melberg.com • 952-473-1007 • www.melberg.com


2.  Blue Chip Quip:


"The problem with communication ... is the illusion that it has been accomplished."

- George Bernard Shaw


3.  Questions and Feedback

Have a Blue Chip Marketing question, problem or idea to share?  Send it to us at: bluechiptips@melberg.com

We'd LOVE to hear from you!

 


 

That's it for this edition of Blue Chip Tips.

Look for your next issue on August 16th!

Until then, Happy Marketing!

Caroline Melberg
Blue Chip Tips

© 2007 Caroline Melberg
Melberg Marketing, Inc.
1161 Wayzata Blvd. E. # 246
Wayzata, MN 55391

952-473-1007
caroline@melberg.com
www.melberg.com



About the Publisher

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.

Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!

She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their puppy, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to www.melberg.com or contact Caroline at 952-473-1007.


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