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1. Use e-Book Marketing to Grow Your Profits |
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Position Yourself as The Expert and Watch Your Sales Grow! Businesses of all sizes are expanding their horizons, and their product offerings – not to mention profits - with eBooks. An eBook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .pdf formats) or Microsoft Word. Here are several ways to expand your own small business operations with eBooks. Marketing – An eBook offers an inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software or hire someone to help create your eBooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your shots, your products and describe your services with awesome power-packed presentations; web pages with interactive links for sound, visual presentations, communications (emails or forum posts) and more. Education – When your products or services need to be explained, educate your prospects and clients with eBooks. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future product and service development. Communications – How many times do you get an email you with a question - the same question over and over gain it seems – that requires a book-length answer? Well, now you can write one long reply, turn it into an eBook and send it out – over and over again and free up more time for other things. AND include your own marketing information inside so that readers can look you up on the Internet, pass your information along and give others the opportunity to find you, too. New Product – Use surveys and take polls for new product creation. Include a link to a web page with a questionnaire and free download for recipients upon completion. Sales Reps – Arm your sales representatives with professional, top-notch full-color media / product / service information kits presented via your eBooks to share with local newspaper, radio, television and other media reps, visitors and potential clients at trade shows and other events. Set up an introductory page in your eBook, then an index where people can click and quickly find your History, Mission Statement, product and service descriptions and images, Contact information, Testimonials, etc. Then copy the eBooks to CDs to distribute at events. This gives people the opportunity to learn much more about you when they have more time afterwards. Expert Status – Writing and publishing an eBook is one of the quickest ways to establish yourself and your business as the leader in your industry. People tend to trust editorial content far more than they do advertising, and when you present information in an educational eBook fashion, their guards are down and they are much more receptive to your marketing messages. Use eBooks to your advantage and you’ll quickly become a leader in your industry while growing your customer loyalty and trust – not to mention your profits! About Melberg Marketing Ask us how we can help you market YOUR business on the Internet... Today! Want to see more articles like this one? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment. Want to use this article in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" bi-weekly eZine. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com. Caroline Melberg • Melberg Marketing • caroline@melberg.com
• 952-473-1007 • www.melberg.com
2. Blue Chip Quip: "Meticulous planning will enable everything a man does to appear spontaneous." - Mark Caine
3. Questions and Feedback Have a Blue Chip Marketing question, problem or idea to share?
Send it to us at: bluechiptips@melberg.com
We'd LOVE to hear from you!
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That's it for this edition of Blue Chip Tips. Look for your next issue on January 17th! Until then, Happy Marketing! Caroline Melberg © 2007 Caroline Melberg 952-473-1007 |
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Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines. Her bi-weekly column, Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular eZine, Blue
Chip Tips : The Secrets of Blue Chip Marketing... Revealed! Manage Your Subscription Please pass this issue to your friends and associates! Just keep the entire issue intact and unaltered. (Use the "Forward eMail" button at the bottom of the page to send this eZine with formatting intact. You are receiving Blue Chip Tips because you subscribed to it on our website. If you've had enough Blue Chip Tips and want to cancel, just send me an e-mail at: bluechiptips@melberg.com with the word "Cancel" in the subject line. If you've received this from a friend and want to start receiving your OWN copy of Blue Chip Tips, just send me an e-mail at: bluechiptips@melberg.com with the words "Subscribe" in the subject line, and we'll sign-you up AND send you a copy of our free report, "Thinking Differently: How This Little-Known Marketing Concept Can Improve Your Speed to Market, Save You Money and Enhance Your Marketing Programs!" |
