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1. Keyword Secrets to Improve Your Search Engine Ranking |
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Keywords are an essential component of producing a web site. These are the words that the search engines use to help categorize and rank your pages. For instance, if your web site is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on. The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs that can identify leading keywords. At first sight this seems attractive, but it actually defies logic. Let's take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere. Now imagine you are a search engine algorithm - the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you'll be a bit confused. For instance, is this web page about 'article writing', or is it about 'feature writing for journalists'. They are different things. You'll end up knowing the page is relevant but not that relevant. So you rank it down the bottom. But what if the page only has the keyword 'article writing' several times? You're absolutely clear the page is about article writing and so you rank it highly. Admittedly, it's not quite as simple as this. But this is the principle of search engine technology. It is trying to find the most relevant pages that match the search term. What this means for Internet marketers is that you need separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the meta tags. Avoid having pages that contain several keywords as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase. This trick also works for Google AdWords. Each advert should apply to just a handful of keywords - you get much greater click through rates and therefore cheaper advertising when you only have a couple of keywords per advert. If you have hundreds of keywords you'll find you'll get greater results by having keyword specific ads, rather than one advert with hundreds of keywords. So go against the advice of filling your pages and adverts with keywords. Go specific. About Melberg Marketing Ask us how we can help you improve YOUR Search Engine Ranking... Today! Want to see more articles like this one? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment. Want to use this article in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" bi-weekly eZine. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com. Caroline Melberg • Melberg Marketing • caroline@melberg.com
• 952-473-1007 • www.melberg.com
2. Blue Chip Quip: "A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided." – Anthony Robbins, American Author/Speaker 3. Questions and Feedback Have a Blue Chip Marketing question, problem or idea to share?
Send it to us at: bluechiptips@melberg.com
We'd LOVE to hear from you!
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Look for your next issue on December 20th! Until then, Happy Marketing! Caroline Melberg © 2006 Caroline Melberg 952-473-1007 |
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Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines. Her bi-weekly column, Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular eZine, Blue
Chip Tips : The Secrets of Blue Chip Marketing... Revealed! Manage Your Subscription Please pass this issue to your friends and associates! Just keep the entire issue intact and unaltered. (Use the "Forward eMail" button at the bottom of the page to send this eZine with formatting intact. You are receiving Blue Chip Tips because you subscribed to it on our website. If you've had enough Blue Chip Tips and want to cancel, just send me an e-mail at: bluechiptips@melberg.com with the word "Cancel" in the subject line. If you've received this from a friend and want to start receiving your OWN copy of Blue Chip Tips, just send me an e-mail at: bluechiptips@melberg.com with the words "Subscribe" in the subject line, and we'll sign-you up AND send you a copy of our free report, "Thinking Differently: How This Little-Known Marketing Concept Can Improve Your Speed to Market, Save You Money and Enhance Your Marketing Programs!"
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